When you’re primarily a storage company with enterprise aspirations, as Dropbox is, you need a layer to to help people use the content in your system beyond simple file sharing. That’s why Dropbox created Paper, to act as that missing collaboration layer. They announced some enhancements to Paper to keep people working in their collaboration tool without having to switch programs.
“Paper is Dropbox’s collaborative workspace for teams. It includes features where users can work together, assign owners to tasks with due dates and embed rich content like video, sound, photos from Youtube, SoundCloud, Pinterest and others,” a Dropbox spokesperson told TechCrunch.
With today’s enhancements you can paste a number of elements into Paper and get live previews. For starters, they are letting you link to a Dropbox folder in Paper, where you can view the files inside the folder, even navigating any sub-folders. When the documents in the folder change, Paper updates the preview automatically because the folder is actually a live link to the Dropbox folder. This one seems like a table stakes feature for a company like Dropbox.
In addition, Dropbox now supports Airtables, a kind of souped up spreadsheet. With the new enhancement, you just grab an Airtable embed code and drop it into Paper. From there, you can see a preview in whatever Airtable view you’ve saved the table.
Finally, Paper now supports LucidCharts. As with Airtables and folders, you simply paste the link and you can see a live preview inside Paper. If the original chart changes, updates are reflected automatically in the Paper preview.
By now, it’s clear that workers want to maintain focus and not be constantly switching between programs. It’s why Box created the recently announced Activity Stream and Recommended Apps. It’s why Slack has become so popular inside enterprises. These tools provide a way to share content from different enterprise apps without having to open a bunch of tabs or separate apps.
Dropbox Paper is also about giving workers a central place to do their work where you can pull live content previews from different apps without having to work in a bunch of content silos. Dropbox is trying to push that idea along for its enterprise customers with today’s enhancements.