Plus-sized clothing startup Dia&Co gets another $70M from Sequoia, USV

Startups

The retail industry has and continues to fail the growing number of American women size 14 or larger, says Nadia Boujarwah, the co-founder and chief executive officer of Dia&Co, a personal styling service for plus-sized women.

According to Plunkett Research, nearly 70 percent of women in the U.S. are plus-sized; Dia&Co wants to expand the options available to that growing demographic. Today, the New York-based startup is announcing that it’s brought in another $70 million in venture capital funding from existing backers Sequoia Capital and Union Square Ventures (USV).

“I’ve been a plus-sized woman my whole life and no one can convince me that this isn’t a failure of retail,” Boujarwah told TechCrunch. “The current state of the plus size market is in no way reflective of how [it] should look going forward. There is so much work ahead of us.”

Dia&Co co-founder and chief executive officer Nadia Boujarwah.

Boujarwah started Dia&Co in 2015 with Lydia Gilbert. To date, the pair have raised $95 million and accumulated 4 million users on the Stitch Fix-like direct-to-consumer marketplace. The latest investment represents a previously unannounced $30 million Series B led by Sequoia and a $40 million Series C led by USV. As part of the Series C, USV partner Rebecca Kaden will join the startup’s board of directors; Sequoia partner Alfred Lin already sits on the board.

Dia&Co has also hired Francis Nzeuton as its chief financial officer. Most recently, Nzeuton led finance for Amazon’s U.S. consumables business.

Boujarwah declined to disclose Dia&Co’s latest valuation.

Products You May Like

Articles You May Like

Facebook bug exposed up to 6.8M users’ unposted photos to apps
Carolina Brochado leaves Atomico to join SoftBank’s Vision Fund
Let’s talk hardware in Vegas
Kong launches its fully managed API platform
Jack Dorsey and Twitter ignored opportunity to meet with civic group on Myanmar issues

Leave a Reply

Your email address will not be published. Required fields are marked *